Profit from the recession.

In every recession there are a vast number of losers, and a small but interesting number of winners. The purpose of this blog is to try to identify those strategies which can make printing companies winners in these difficult times.

I have my own ideas, which many of you will have heard over the years, but I would be most interested if you could tell us your ideas, to try to build a useful list of do's and don'ts.

Many years ago I had a colleague who had at one stage been a keen motorcyle racer. He told me about the time he went in for the Isle of Man TT race (for those who don't know this is a rather extreme road race - see http://en.wikipedia.org/wiki/Isle_of_Man_TT). He recalled coming round a corner, seeing a large thick fogbank that had come in from the sea, braking to kill his speed - and then noticing that a few competitors, instead of braking, accelerated suicidally into the fog! On asking them afterwards they all said that because a significant proportion of riders automatically brake, by accelerating they were creating and consolidating a position in front of the pack. They knew the road well, and had a reasonable hope that there wouldn't be any unexpected obstacles. My friend Steve said he suddenly realized that he would never win the TT!

The point I'm making is not that you have to be suicidal to win (?) but that what looks like an obstacle can in the right hands confer a competitive advantage.

Over the last few weeks I have talked to many printers and have been interested to see that they can be divided into three main camps: those who are desperate for work at present, those who are ticking over but are worried about what the future will bring, and those who are up-beat and doing well. The purpose of this blog is to allow different members of the Printpak family to help each other with comments and suggestions as to what strategies can help you take advantage of the recession and create a competitive edge.

At this stage I would normally go on about the importance of accurate estimating, etc, and not doing a job below cost. This time let's have comments from you guys (and girls). After all you are the experts!

Richard Fergusson