An Industry First

Well - its been a long time in the making, but I think we're about to score a Print MIS industry first.

We've now fixed November 28th as the official launch date, but pretty much everything is in place now for the first FREE fully featured Print MIS. This should finally mean that the estimated 50 percent or so of printers who don't currently have an MIS has no excuse to remain ignorant about whether they are covering their costs.

This industry is known for its suicidal undercutting. That normally gets even worse in a recession. Now maybe there's a way out. All it takes is for printers to work out the real cost of doing each job - including an allowance for indirect costs, and then to dig their heels in and refuse to budge lower than that figure. Sounds simple, but you'd never believe the reasons for not doing it!

"If we included all the costs we'd never get the job" (no comment)

"If we're working all round the clock we must be doing something right" (then where is your enormous expected profit?)

"It's a sprat to catch a mackerel" (but it's interesting to see that the customer who stitches you up for a small job will fillet you even more efficiently for the larger ones!)

"But we've already covered our costs this month" (so why give it all away?)

So thats it. If independent print companies are to survive, they have to keep an eye on their profits. There's really no excuse any more. Not when there's a free MIS available.

Richard